You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...
Publicity
Product marketing checklist
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...
What to expect from a publicity campaign
We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client. Every aspect of marketing is closely connected. A strategic publicity campaign pulls people...
More marketing talent for less cost
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
How to market a new product
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
5 best-performing marketing strategies going into 2024
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
This is how we accelerate product fame
When the odometer of Ben Welch’s 1994 Chevy Suburban turned one million miles after using Conklin automotive products exclusively, the leaders at Conklin Company asked Media Relations Agency to share this story in the media. Their goal was to fuel awareness and drive...
Get more value from your trade show participation
Exhibiting at a trade show is a big investment. Media Relations Agency can help you maximize your show participation with a time-tested, pre-show marketing strategy. One of your primary goals should be to set up meetings at your booth during the event. Nothing...
How do consumers prefer to hear about your product?
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Time sensitive! Last call for holiday PR
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
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