Last week I wrote a draft of a marketing letter and sent it to my head writer with this note: please proof and send it on its way. She proofed and polished it up, sent it as a mass email, modified it for our blog, posted it to our fan page, and began tweeting about...
It was a whirlwind couple of days at the Spring 50+ PrimeTime Living Expo. The hugely successful expo took place April 19-20, 2011 at Mystic Lake Casino Hotel. The expo was packed with top-notch speakers and presentations including Better Business Bureau and Humana...
“Social media” is the shiny new tool in the PR tool box right now, and while some marketers embrace new media as a dream come true, others diligently stick with only tried-and-true traditional media. While you may be tempted to put all your efforts into one basket,...
We’ve just learned that one of our recent public relations interns, Shannah Henderson, is being considered for an eight-week social media internship with Charlie Sheen. Shannah is among 40 people in line from the position, for which 75,000 applied. We’re not surprised...
We are developing a new Website,https://www.healthychooser.com, where active, health-conscious consumers can go to learn about products that fit their lifestyle. We’d love your feedback! Healthy choosers are people who are committed to making smart choices that...
When you have an upcoming interview scheduled and confirmed, spread the word! Don’t keep it a secret. · Start by letting everyone in your company know. Positive media attention is a real morale booster for any company. Your employees may want to tune...
I know people who agonize whenever they are asked to write even a single paragraph. They’ll spend hours trying to polish a couple of sentences, and still feel frustrated by the result. I’m not like that. For the last 30 years I estimate that I’ve written 10,000 to...
After the media talks about a product, service or restaurant in the news, be prepared to wait months before you get to try that eatery, new gadget or much-needed spa treatment. Think of the last time you tried out a new restaurant. What made you decide to give it a...
Blogging for marketing is not much different than blogging just for fun. In both cases you are branding yourself, even if you don't know it. We want our clients to get a good return on investment for their social media efforts, but in order for this happen there are...
Experts predict that most small and mid-sized businesses intend to increase their online marketing budgets next year, with budgets for e-mail, website and social media marketing expected to grow the most. As our company’s Editorial Manager, I’m preparing for an...
