So you got the media’s attention with your event How can you use that TV interview far beyond the five minutes of fame? Begin promoting the news story as soon as it is scheduled, and continue to promote it as it is happening and after it runs. With the onset...
In addition to owning and running a marketing company for over twenty years, I teach marketing at the college level as a way of staying sharp academically. Marketing is complex, and there are so many terms and concepts that it’s impossible to hold them all in your...
Our publicist team had the pleasure of attending the 10th annual Living With Breast Cancer Conference last Saturday, sponsored by the Breast Cancer Awareness Association (BCAA). It was a proud moment to look around the room and see such a large crowd, because we had...
I write a lot about the value of publicity. I know how well it works because I see the success our PR clients have every day. I also take my own medicine and I’d like to share some recent results with you. As a business hobby, I’ve started a website for artists: Post...
Over the past 20+ years, we’ve developed one of the PR industry’s most comprehensive, proprietary lists of media contacts. We pick up the phone and call producers, editors and reporters whenever we’ve got a story to pitch – which is thousands of times each week. Now...
The busy side of 50+ PrimeTime Living Expo is complete but media exposure is not. As a publicist, I see the stories in the post-expo coverage. Maximizing your PR with post-expo wrap-up stories. Opportunities are endless with social media as well as the...
Social media is the shiny new tool in the PR tool box right now, and while some marketers embrace new media as a dream come true, others diligently stick with only tried-and-true traditional media. While you may be tempted to put all your efforts into one basket, it’s...
Our publicist team is putting a lot of focus on getting coverage for our clients in blogs, both for major print publications as well as independent websites. I think blogs are a great opportunity for product promotion for our clients, and we’ve had some great success...
The days of expensive websites are fast coming to a close. We can now build most companies’ websites for less than what we used to charge for giving them an estimate. Also gone are the days of web companies “owning” your site; either legally or simply because...
Your media coverage should be posted on your Website and mentioned in your social media conversations. It’s a great way to keep your online presence fresh and dynamic. If you’ve done broadcast interviews, consider posting them on your site and/or on YouTube. Be...
