During one of my first writing jobs, my editor admonished me to “write tightly”. Those two words of advice are some of the best I can pass along to other business communicators. Too often, extraneous words block clear communications and lead to muddy writing. Readers...
If you promote your business online through social media and blogs, you need an editorial calendar. Busy schedules and writer’s block are two of the most common roadblocks to a successful social media presence. The solution is to think and act like a professional...
Say we just got done watching the latest evening news story we arranged for your company. It was a great interview that showcased your product and gave viewers insight into your company’s ingenuity in your particular field. Think our work is done? No way! Now it’s...
“Shellshocked”—that’s how one recent client described his increase in business from a website we built. Who would have thought that tree trimmers and contractors would be using inexpensive, on-the-go technology to get noticed by serious buyers? Star Tribune reporter...
Is your business on Twitter? If not, you are long overdue to jump on the bandwagon. I’ll admit, when I first became a publicist a few years back, I knew nothing about Twitter. I thought it was just another social media fad and really didn’t care to learn much about...
This is part of an email we received about a ghost-written article we produced for a client, that was presented to a national trade organization: “Your article was well received … Thanks again for writing so eloquently.” J.S. And here’s what Lisa thought about two...
ZMOT stands for Zero Moment of Truth. This is when your potential customers are doing research about buying your product.
FMOT stands for First Moment of Truth. This is when consumers are standing in front of the product, actually looking at it.
I suggest you pay close attention to Zero Moment of Truth: when customers are doing their research. Purchasing behaviors have shifted dramatically and most customers now starting their shopping experience online. What they find when they go online can either point them to your product or away from it.
During this last week, we’ve received unsolicited testimonials from several of our clients. This is what it’s all about folks: doing right by our clients so that they can grow their businesses. Our clients know they can trust us to help them succeed, which is why the...
Earlier in my career when I was editing a trade magazine, editorial calendars had two primary purposes. Our staff relied on them to plan our content for the entire year. And advertisers used our editorial calendar to determine when (or if) they would advertise in our...
Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local mid-sized businesses that are often either entering into social media marketing for the first time or are making a fresh attempt after...
