After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
You know that social media is earning a place in many business marketing plans, but perhaps you’re not sure how to take full advantage of its momentum? We can help! Creating a Social Media Plan Social media plays a large role in content syndication, and it is growing...
Nearly 50 percent of small business owners surveyed say the most valuable benefit of networking online is gaining and targeting prospective customers. Moreover, 78 percent say they gained at least a quarter of their new customers through online or social media...
Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s...
Maintaining an active social media presence for your company is a good way to increase awareness of your products and services. Whenever you publish content on your blog or on social media sites such as Facebook, it is like handing a leaflet to customers so that the...
Most experts agree that all businesses need to be active in social media marketing. But if you take the time to do it right, you may not have time left over for the rest of your job responsibilities. Plus with its constant changes – including the additions of...
Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s...
