Nearly everyone gets writer's block now and then. If you're trying to keep your blog or website current, running out of things to say can be frustrating! Consider doing a few "how to" posts. If you run a restaurant, give some tips for how to navigate your wine menu....
Social media isn't just a fad; it's a fundamental shift in the way we communicate. This new promotional channel has the capability to reach million faster the any other media outlets ever. How fast and effective is social media? The number of years to reach 50...
Business owners all over the world are competing to get their websites listed among the top results in search engines such as Google, Yahoo and Bing. But what do people see when your result comes up? By now, you've probably heard of the SEO techniques that companies...
If you're writing a promotional message for Facebook or another social media channel, try to distill it into two or three quick bullet points. Save anything more elaborate for longer forms of communication such as your Website, newsletter or face-to-face.
Today's promotional channels are starved for information. Companies that promote themselves through social media such as Facebook, Twitter, YouTube and LinkedIn need fresh content almost daily. People on these channels don't necessarily want to be sold to, even if...
Just because you write something doesn't mean the recipient will have a good reason to read it. Whatever you write must compete with the flood of other written communications that your customers encounter every day. You have to capture the person's attention. Involve...
You may not realize it, but in today's high-tech world, the strength of your Web site is vital to your company's integrity. When someone decides they want to learn more about your company, one of the first places they will look is the Internet. If you have a Web site...
There is a large landscape of media coverage to disseminate a marketing message and to promote a product or service. From radio and TV to print, it's important to know which medium will get you the most coverage, and how to maximize it. Prior to launching a...
How often do you want to update your Web site? I tried to buy something the other day and was told it was no longer available and "should have been taken off months ago." It's important to keep your site current. For those areas of your site that change frequently,...
To be effective, an online shopping Web site needs three elements working to your advantage: A reasonable conversion rate: Measured by the percentage of orders generated per visits to the site. Effective merchandising: Measured by your average sale amount. Traffic:...
