Last week, I launched The Blogger’s Guide to the Galaxy Trilogy in Four Parts. In the last post, I laid out the most efficient structure of a blog post. Now that we have the framework, let’s start filling that structure with some compelling content. Give them a reason...
Think about this: The number of years to reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months. iPhone applications hit 1 billion in 9 months. Executives from Checkerboard...
A lot of blog-writing tips posts are flooding the business landscape. Many of them are saying a lot of the same things, but some have come up with different pieces of advice. I wrote an internal piece a couple of months ago on this topic. I have refined this, and...
When I was five years old, I started kindergarten, learned to tie my shows and I wielded a yellow Wiffle Ball bat, pretending to be Luke Skywalker. While I thought that it was a great start, it’s nothing compared to the accomplishments of the most famous five-year-old...
Here is a link to a wonderful article about how businesses are able to utilize Facebook and Twitter. Word of Mouth Marketing Moonfruit offered 11 Macbook Pros and 10 iPod Touches to celebrate its 10th anniversary. To qualify, contestants had to send a tweet using the...
WHO LOVES YA BABY! For the younger folks out there, this was a pretty famous catch phrase from a popular TV series back in the day. But it has relevance in today’s business climate. Think in terms of your customers and prospects: do you know WHO LOVES YA? Of course,...
When you’re putting together a social media marketing plan, you must prioritize and define your ultimate goal. Once you identify your plan’s objective, determine what strategy will work best for you. Researchers at the Internet Marketing Firm Irbtrax studied the...
Social media gained ground as a tool for marketing and business in 2009, and in 2010 should prove to be no less significant. Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated...
Having a great sales funnel and measurable conversion point, and being able to easily publish updates to your site is a must. But to understand what puts the power into PowerSites you have to understand syndication. These sites make your content portable. ...
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. ...
