Do you often find that you are flipping through the paper, a magazine or watching the morning news, and see a story that feels remarkably like something in your own life? Maybe the story parallels your business, the company you work for, a product you make, a cause...
Pushing blog content through Facebook is still an under-utilized marketing must. It’s an easy way to update people with your latest post. You will reach your entire fan base with one simple Facebook post. There are some people who just don’t have the time to worry...
Google Analytics is the perfect tool for small business owners and marketers. This free tool, which takes less than five minutes to set up, will give you details on what pages people are viewing, how long they are on your site and how they got there. You also can see...
The myth continues to perpetuate itself. A recent survey tells us that more than 40 percent of business to business (B2B) firms state that a social media marketing plan is irrelevant. The theory is that it works great for businesses that sell to customers (B2C), but...
There’s good news and bad news about your latest blog entry. The good news is that your post may elicit a response. The bad news is that your post may elicit a response. Blogs are designed for you to interact with the reader. Encourage this practice. Just be aware...
I ‘ve been enjoying my iPad. It has become the hub of my online marketing efforts. This very powerful tool has many apps that help me create my campaigns and keeps me focus on running my Web site I have found 15 apps that have been valuable resources. Some of...
In the words of Yoda, “Size matters not.” I have said on more than one occasion that social media is the great equalizer in marketing. All companies are on a level playing field. In the case of Twitter, everyone has only 140 characters to get the message across, no...
Now that you have the structure and the content of your blog posts figured out, you now need to get people to read it. You need to quickly build an audience to ensure your blog stands out and doesn’t become The Blog Post at the End of the Universe. Create links on...
News today is a shared, social experience. Half of Americans say they rely on people around them to find out at least some of the news they need to know. 44% of online news users get news at least a few times a week through emails, automatic updates or posts from...
By now, I believe we can agree that Twitter is an invaluable tool to push your content to your prospects. According to Twitter’s blog, there are approximately 600 tweets per second. Your competition all of a sudden isn’t just your direct competitor, but it’s also the...
