Having a sleek and up-to-date website for your company is more important today than ever before. Today’s clientele not only desire the ability to check current information with ease, they have come to expect it. Establishing this doesn’t have to be a...
In the interest of full disclosure, I am not a Lady Gaga fan. I’m not impressed by her music, and I have done such a good job of insulating myself from her omnipresent visage that I couldn’t pick her out of a line up. So it was a shock to me to hear that she has hit...
I was thinking about the television show “Sports Night” when I read an article about the results of a new survey dealing with social media marketing. In one of the episodes, Casey McCall was explaining to Dan Rydell about how he was planning to break up the engagement...
There has been an explosion of ways for people to market their businesses online. From Facebook to blogs, one thing these promotional channels have in common is the need for words to fill the empty space. You could use language from your brochures but there may...
One of the main reasons that people maintain a social media profile or write a blog is to offer their opinions. These people may not take the time to share their thoughts, good or bad, on your Facebook page.
So what are these people really saying about you?
There are a few online tools you can use which will help you find your actual online presence.
Advice from Jason Kocina Here are five things to remember when creating your Facebook page 1. Write your positioning statement based on how you would like your fans to explain your company to their friends. Focus on your strengths and what makes you different from...
Todd Andersen is just a kid at heart. The toy business was a natural fit. Todd is the co-owner of Hub Hobby Center. He attributes his family-friendly focus and expertise to experience as a father of five. “I’m still having a good time,” confirms Todd. “We’ve tried to...
There’s a new feature on Facebook that I think that you’ll like. You may have noticed that you can now like comments on your Facebook page. This option was released Wednesday. While on the surface it seems that this just plays to the vanity of commentators, this can...
Coming up: June classes at MarketSmart Academy! Got the hang of Facebook? What about Twitter, YouTube, Flickr, LinkedIn, Yelp or Foursquare? Believe it – these social media tools can become an asset when promoting your business to current and future clients. Learn...
According to a new study released Thursday, the number of people who check their social media pages more than once a day has more than doubled in the last year. The data for The Social Habit, a joint national survey conducted by Edison Research and Arbitron, comes...
