Steve Jobs once said, “If you really look closely, most overnight successes took a long time.” We talk about climbing the ladder of fame because that’s easy to visualize. The right marketing strategy keeps your trajectory focused and onpoint as you move from one rung...
Strategically Aimed Marketing
What’s a useful marketing book?
Around here, we value ongoing learning. We subscribe to top marketing industry newsletters. We share interesting news nuggets with one another. It’s one of many things I like about Media Relations Agency: We are always looking to raise the bar on our expertise. So,...
Get more value from holiday media coverage for your business
Media coverage creates awareness of your business and products. Having the media say nice things about you also increases your credibility. This time of year, consumers are more willing to part with their money. So, when you have the chance to get media coverage for...
An insider’s look at the SAM 6 marketing process
Reporters and producers aren’t sitting around with nothing to print or air, hoping Media Relations Agency will contact them and save the day. It’s the opposite of that. Most of the media are deluged with press releases and story ideas. To find our way to a spot in...
I love talking about marketing
I began as a commercial artist and was quickly promoted to marketing director at a company with sales in the hundreds of millions. That was back when people could still smoke in the office and no one had a computer on their desk
Become the smartest marketer in the room
I want to invite you to a little seminar I'll be doing at our office next Friday, November 18th at 9 a.m. The seminar is based on a book I’m just finishing which will be available by Jan of 17. I’ve come up with a six-step process I call Strategically Aimed Marketing...
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