Each year, agencies come out with an ambitious list of marketing trend predictions. But let’s be realistic. You probably don’t have an unlimited budget. Instead, you need to be more strategic about how your dollars are spent. Media Relations Agency believes in using straightforward, results-driven marketing strategies. Here are three proven tactics we strongly recommend, including our high-energy PR media blitz package.
What’s working well for our clients
As a full-service agency in business for nearly 40 years, we have an extensive list of skills and talents available to you. We use our proven Strategically Aimed Marketing (SAM 6®) process to help clients identify which promotional channels, platforms and messaging will be most effective for their specific products and audiences.
Three of the most universally important marketing strategies we can offer you for 2025 are:
- Refresh your website. Ask us to assess how well your website is performing versus your competition, and to identify the fixes that will have the greatest impact. It’s very likely that we can help boost traffic and conversions by making simple changes to your site’s functionality, as well as updating your content.
- Email marketing. Remember, these are people who have expressed interest in hearing from you! Send regular newsletters to keep them informed, and remind them why they like your business. Our content marketing team will apply our Media-Grade Content® process to ensure your newsletters are relevant and well-received. We can also help you expand your email list, which may translate into even stronger sales in 2025.
- Publicity. Media coverage is still the marketing gold standard. Our website is Publicity.com. Of course, we know how to deliver what the media’s decision makers like. We’ve been arranging publicity for nearly 40 years. We’ve arranged thousands of media stories, covering just about every product category imaginable. Unlike many other agencies, we know how to reach traditional media as well as digital.
Our quarterly media blitz simplifies your publicity campaign
Media Relations Agency’s $15,000 quarterly media blitz is a full-scale, orchestrated campaign designed to get you noticed by the media’s decision makers.
- We start by creating our proprietary Communications Overview to keep your campaign in line with your key messages, and to identify and maximize any assets and tools available to the media. We will also create a featurized, newsworthy press release, using the media’s preferred AP Style as our guide.
- Then, we begin hitting the media and work on your campaign throughout the quarter. Our team will target a variety of media outlets nationally, including podcasts, radio, television, print and online. For added exposure, you’ll be able to share the results on your website and in your social media channels. And while we can’t guarantee backlinks, we will ask the media if they are willing to include them!
- We are focused on actions most likely to deliver results. Of course, we can’t guarantee exact results. Every client and every campaign will be different. One client recently gave this a try, our media blitz resulted in multiple interviews with reporters and more than 2.7 million audience impressions!
Let’s talk about how we can help you succeed with your 2025 marketing plan, whether it’s by incorporating the above strategies or something else on your wish list. Call us at 952-697-5269 or use this form to start using our substantial experience and talents to your advantage.
