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How to prepare your website for 2025

by | Nov 27, 2024 | Website Design

Man lookin at laptop with supply shelves in the background

Your website is your hardest working sales and marketing tool, available 24/7. Is it ready to support your 2025 marketing plans? Is there something you should do now — before the end of the year — so it may generate more leads and higher sales? 

Here are some important considerations 

  • Keep it simple. If your site is relatively new or was completely updated within the last 2-5 years, you may just need to tweak your home page and menu to prepare for your 2025 marketing initiatives. Ask us about conducting a competitive analysis of your site. Ours is one of the most thorough in the industry. 
  • Landing pages work.Landing pages are popular with our clients because they are a cost effective way to communicate about new products, and they can be used in combination with digital advertising and PR to increase site visitors. They are also valuable for SEO purposes.
  • Plan to update your content at least monthly:  Using our SAM 6® process, we can show you how to create a content calendar that ensures you’re emphasizing the right products and most relevant value points each month. 
  • Check consistently for technical updates: A site that is slow to load, crashes or gets hacked could be disastrous. Media Relations Agency’s digital technology experts can monitor your site for technical updates, such as security patches, giving you greater peace of mind. 
  • Understand your website’s analytics: Bounce rates, traffic sources, conversion rates, unique visitors … What does it all mean and what actions should you take? Our digital marketing strategists can explain how to interpret and act on high-value metrics.

Design trends that help you stay competitive 

While digital technology is constantly evolving, you don’t have an unlimited budget.  Media Relations Agency’s digital marketing team constantly evaluates which upgrades and trends make the most sense for our clients. 

Depending on your individual situation, we may recommend that you consider: 

  • User experience upgrades: As technology changes, so do visitors’ expectations. From easy navigation to form submissions and seamless checkout, our team will alert you to updates that keep people on your site longer with stronger results. 
  • Voice search optimization: As the name implies, this helps potential customers find you by voice searches.
  • AI-driven personalization. AI will continue to be a marketing buzzword in 2025. Let’s talk about how it can be used to tailor content and product recommendations for individual users. 

Act now to get our 2025 limited time bonus offer!

We’re making it even more affordable to make sure your website is fully optimized for your 2025 marketing plans. 

Between now and December 31, 2024, receive 10% in bonus dollars applied to any new contract* you sign with Media Relations Agency. The bigger your budget, the more bonus dollars you’ll receive to use in your marketing campaign.

To get your bonus dollars, we’ll need your signed contract and first payment by November 30, 2024. Call us at 952-697-5269 or use this contact form to get a complimentary consultation. We’re standing by to answer your questions and help you get started. We’ll even send you a complimentary copy of our best-selling book, “The CEO’s Guide to Marketing” after our first consultation.

*To qualify for our 10% bonus dollars offer, a minimum contract of $10,000 is required in addition to the first payment received before 12/31/24.

Written by Jason Kocina

Written by Jason Kocina

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.

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