Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students. Reporters and producers are always searching for fresh story angles. They may be very interested in covering your story but you’ll need to act fast. We’re up against some tight deadlines to make it happen.
This year, American’s back-to-school is projected to generate more than $81 billion in sales. Even better, a back-to-school PR campaign may help you fine tune your messaging in time for this year’s holiday shopping season.
Of course, study tools and programs are traditional back-to-school topics. But you might be surprised by the product categories that can benefit from a back-to-school PR campaign.
If your product falls into one of these categories, contact us to strategize on a back-to-school PR campaign:
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- Kid-friendly healthy foods and snacks: There’s a big market for nutritious breakfast, lunch and snack options, especially those that are lunch-box convenient and portioned for smaller tummies.
- Dietary supplements for the entire family: There’s tremendous demand for science-backed nutrients shown to support immune health. Parents and caregivers are also interested in natural ways to get more energy. And college students may benefit from safe options that may improve their focus and concentration.
- Medicine cabinet makeovers: From the best ways to care for minor cuts and scratches, to products to have on hand for everything from poison ivy to lice, this is always a popular back-to-school category.
- Remote learning: Demand for online learning grew during the pandemic and this category has become very competitive. Let’s discuss ways to distinguish your services from others.
- Fitness trackers and smart watches: Teens and college students can embark on a healthier school year with the latest technology.
- Dorm room essentials: These products range from furniture and bedding to kitchen and bathroom accessories. Tell shoppers what’s trending and where to buy it.
- Stress reduction: College students may need this, especially when studying for exams. Many parents will also want to know what’s new to safely reduce stress and anxiety.
- Home maintenance and health: The home is the family hub, and products that help keep it clean, healthy and well-suited for a family’s needs are important. We’ve arranged back-to-school coverage on everything from air purifiers to basement remodeling.
- Less screen time and more family interaction: Stories about games, outdoor activities and new destinations are ideal for this time of year.
Back-to-school shopping will begin soon. The media will start preparing stories even sooner. Be ready. Call us at 952-697-5269 or use this form to talk about your 2024 back-to-school PR campaign.
