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Sustainable PR to reach eco-conscious consumers

by | Apr 2, 2025 | Pay Per Interview, Publicity

Sustainable products spread out on a green background

Recycled. Reusable. Sustainable. Today’s consumers expect companies to sell products that not only reduce waste but also reflect genuine environmental stewardship, without the greenwashing. To grow your sales and build trust with these eco-conscious buyers, your sustainable PR campaign needs to honestly showcase how much your brand truly cares for the planet.

Brand loyalty is shifting

Consumers are increasingly choosing products that align with their values. Whether it’s biodegradable plastics or eco-friendly cleaning alternatives, sustainable products are in high demand as buyers make more ethical choices. 

This shift presents a unique opportunity to integrate sustainability and social responsibility into your PR strategy, cultivating lasting brand loyalty. This approach can help you enhance brand recognition, build trust, and forge stronger, long-term relationships with your audience.

We can make that happen. 

Capture the attention of eco-friendly consumers

Publicity is a powerful tool to create awareness, generate desire and ignite demand for your products. Media Relations Agency specializes in helping businesses connect with environmentally-conscious consumers, influencing their purchasing decisions. We’ll help you differentiate your brand in a crowded market, capturing a valuable share of this growing consumer base.

Tap into the Healthy Chooser® market 

There’s a growing movement toward healthier, more sustainable living. If you offer high-quality, eco-friendly products, you’re targeting the Healthy Chooser® market, an audience that’s passionate about both personal wellness and environmental responsibility. 

This market is eager for products that promote healthier living spaces, reduce waste and pollution, and contribute to a more sustainable future. Media Relations Agency excels in the wellness space. For decades, we have represented products that make a positive impact on both people and the planet.

Compelling reasons for implementing a stronger sustainable PR strategy 

  • 92% of customers are more likely to trust a brand that is environmentally or socially conscious. Source: BusinessDasher.com 
  • Products marketed as sustainable grew 2.7x faster than those that were not. Source: TheRoundUp.org
  • 77% of businesses indicate sustainability leads to increases in customer loyalty. Source: BusinessDasher.com 

We’re ready to introduce your brand to eco-conscious consumers

Our team of certified marketing professionals can design a tailored, sustainable PR campaign that perfectly fits your needs. We offer a full suite of services, including securing high-value media coverage, creating high-converting websites, running powerful digital ad campaigns and crafting compelling social media strategies. 

We’ll also help you create persuasive content, design eye-catching graphics, and produce engaging video content. In addition, we manage your Amazon and e-commerce platforms to ensure your brand thrives across all digital channels.

Consumers are actively seeking eco-friendly products like yours. Reach out today for a sustainable PR campaign that will propel your business forward. Call us at 952-697-5269 or schedule a call with Marketing Strategy Expert, Mat Hentges, using this link.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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