We’re halfway through the calendar year. Is your marketing performing as well as you’d hoped? There’s still time to make measurable changes in the second half of 2024. With our Pay Per Interview® PR model, you only pay for results. But first, is your business ready for more PR?
Be intentional about your PR preparation
Strategic preparation is essential for any PR campaign to be successful. Once a media story gets people excited about your product, is everything in place to guide them into your sales funnel?
To strengthen the remainder of your 2024 marketing program, pay very close attention to the following components:
- Your website: Brand awareness is both a goal and a starting point. While stronger brand awareness attracts more buyers, the reality is you must be easily found by search engines even before your PR campaign begins. Otherwise, when someone sees a story about you in the media but then they can’t find your website, the value of that story is diminished.
Google’s search engine algorithms are more selective than ever. Our no-obligation SEO audits can give you an in-depth assessment of your starting point. We’ll also take the time to review our results and recommended action steps with you, so you can ask questions.
- Your code sheets: This is our term for a document that keeps a marketing campaign on point. This is where you’ll define the audience(s) most likely to buy and why. Some elements may include: What are your primary value points? What can you say to buyers that your competition cannot? Without code sheets, your PR campaign can easily veer off track.
- Your brand statement: The media are bombarded with story ideas. To be heard above the noise, your story should be clear, concise and compelling to each reporter’s audience. We define a brand statement as, “If we eavesdropped on someone representing your primary target market describing your product nearly perfectly, what would that sound like?” Your brand statement is the crux of your story.
Finish 2024 stronger with a strategically aimed PR campaign
We use our proven six-step Strategically Aimed Marketing system (SAM 6®) to ensure all of our clients’ PR campaigns are positioned for success. You can follow along with our processes with your copy of our award-winning, Amazon bestseller, “The CEO’s Guide to Marketing.” In fact, we encourage your input and collaboration at every step, and we will send you a book upon request!
With our Pay-Per-Interview® model, we charge per story we arrange, not by the time we spend. We’ll even show you our pricing menu up front, so you’ll know how much you’ll pay per story.
Just remember that the media’s lead times can vary widely. The sooner we get started crafting your PR campaign, the likelier you are to see the payoff well before the end of 2024.
Publicity exposes your product to huge audiences. As people see your story told (and repeated) by multiple media outlets, their trust in your product will rise and demand will follow. There’s still time to have a strong PR impact in 2024. Call us at 952-697-5269 or use this form to get started.
