While there are strong benefits to every promotional strategy, PR is the gold standard because media stories are perceived as authentic. They provide buyers with credible, third-party information. Good PR can raise buyer’s awareness of your brand, and trust in your business.
As product promotional experts for 35-plus years, Media Relations Agency has arranged tens of thousands of media stories. We have good relationships with the media. And we know how the media work. It comes down to two things:
- Being able to clearly communicate to reporters what their audiences will want to know about a product or service. To accomplish this, you must know who is most likely to buy. You must also understand their strongest purchase motivation(s).
- Knowing how to anticipate reporters’ and producers’ needs, and how to make their jobs easier. This may include preparing such components as a featurized press release, selecting the right images and providing interview coordination (the latter is especially essential for TV segments).
If you don’t have in-house PR skills, it’s smart to hire an experienced PR agency. Every missed media opportunity could be snapped up by your competition.
Here’s another way to stack the odds in your favor
Securing valuable media coverage requires more than having the right media contacts and materials. It’s also crucial to have a high-quality website.
Most reporters will look at your website before deciding whether to do a story. If your website doesn’t function well, or if it’s overly promotional and lacking useful, trustworthy content, it will be significantly more difficult to get good PR.
Every good website should also have a News section where you post past media coverage. Media stories build trust with other news organizations as well as your potential buyers! If you don’t yet have media coverage to post, Media Relations Agency can help you jumpstart the process.
Are you ready to get more PR for your business?
Securing ongoing PR requires very specific skills. Some media opportunities may also be time sensitive, which may divert your attention from your other responsibilities. The best option is to hire an experienced product PR agency. Our professional team will collaborate with you every step of the way.
Use this form or call us at 952-697-5269 to start using the media to build your business.
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