Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a lot of competition vying for their attention. Savvy companies are preparing their stories now. Media Relations Agency has multiple ways to help you beat your competition.
Being featured by the media as a hot new gift item may really boost your leads and sales. We all want to give (and receive) trendy gifts. But we need time to craft a quality, professional publicity campaign. Let’s get started soon, or it may be a scramble to get your story aired or published in time for the first big wave of holiday shopping.
It may be especially critical to launch your holiday PR campaign early this year
Consumer spending dipped during the 2020 U.S. presidential election. That could easily happen again. Another consideration is that there are only 27 days separating Thanksgiving and Christmas this year. The last time the holiday buying season was this short was in 2009.
Early and consistent marketing and promotions may be essential if you want to maintain or gain market share. Our job is to increase your product’s visibility, and use multiple platforms and strategies to teach buyers why your product should be on their shopping list.
In addition to arranging valuable publicity, we can craft and implement a fully integrated marketing campaign. To increase your holiday sales, it’s critical to maximize your exposure and keep your messaging consistent so people remember it. Our strategies may include holiday-themed newsletters to your database, targeted digital advertising, seasonal landing pages on your website, blogs, social posts and videos.
We may also want to look at optimizing your website and specifically your conversion rate, so you get more holiday leads, and more of those leads become sales.
We have lots of ideas backed by decades of experience to help you reach the masses.
Right now, our top priority is getting you seen during this year’s holiday buying season
We’re running short on time. Pick up the phone now and call us at 952-697-5269 or use this link. Let’s get the ball rolling to draw more attention to your product during the 2024 holiday buying season.
