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This may be how your competitors will gain market share in 2025

by | Dec 19, 2024 | Content Creation, Content Marketing, Digital Marketing

woman looking at her phone with shocked expression

In 2025, your competitors are likely to double down on authenticity, credibility and approachability in their content marketing. Buyers stop scrolling and start paying attention when they see content that demonstrates authority and heart. If your content is missing the mark, change it now. Keep reading for information about our popular 10% bonus offer to help you get started.

2025 content marketing trends 

Not long ago, some people predicted that AI would replace experienced content marketers. That hasn’t happened. While AI can be a useful tool, there’s no substitute for showing your humanity. When people feel like they know you, like you and trust you, they are much more likely to want to do business with you. 

While SEO still matters, it should never feel contrived. Use clear language that shows you understand your customers and their pain points. Even searches have transitioned from basic keywords (“vegetarian restaurants near me”) to more natural conversational questions (“Where can I meet a friend tomorrow for a vegetarian lunch?”). 

Put yourself in front of your buyers’ keyboards. Be discoverable wherever they are looking for information, and position your messaging so it naturally satisfies their information search. 

Understand the WHY

It’s human nature to buy on emotion and justify it with facts. Buyers want to make informed decisions. They also want to feel good about where they are spending their money. Lean into facts that differentiate your product from your competition. Create desire by connecting with your audience on a human level. Our Media-Grade Content® process ensures that your content is relevant and relatable. 

When you are positioned as an industry thought leader who truly cares about your customers, you essentially step on your marketing program’s gas pedal.

Stretch your 2025 marketing budget with our popular offer 

Between now and December 31, 2024, receive 10% in bonus dollars applied to any new contract* you sign with Media Relations Agency. The bigger your budget, the more bonus dollars you’ll receive to use in your marketing campaign.

To get your bonus dollars, we’ll need your signed contract and first payment by December 31, 2024. 

*To qualify for our 10% bonus dollars offer, a minimum contract of $10,000 is required in addition to the first payment on that new contract received before 12/31/24.

Call us at 952-697-5269 or use this form to find out more. 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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