Pay Per Interview Publicity®
Guaranteed. Credible. Persuasive.
With our Pay Per Interview Publicity® pricing model, you always get earned media coverage for your money. We pioneered this concept more than 35 years ago. We charge per story we arrange, not by the time we spend. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story.
Earned media is publicity’s gold standard. It gives your product much-coveted third-party credibility. It is the media saying good things about your product. The fact that this media coverage must be earned is a huge factor in its persuasive power and trustworthiness.
Pay Per Interview Publicity® Benefits:
Accountability
We don’t get paid to just try to get you media coverage. We’re paid for results. That gives us a lot of incentive to deliver on promise!
Full Transparency
You receive frequent, comprehensive ROI reports with links to your media coverage and pertinent details about each story that ran.
Professionally Co-Produced
We’ve arranged tens of thousands of media stories. We work behind the scenes to gather and coordinate all the story elements for reporters, journalists and producers.
Credibility
When your product appears in the news, it becomes like a celebrity.
Builds Fame
Pay Per Interview Publicity® can be an important component of a thoughtfully curated marketing strategy that makes efficient use of your budget and helps you climb the ladder of fame.
Customized Pricing
While this option isn’t a good fit for every business, hundreds of companies in our extensive international client base have successfully used our Pay Per Interview Publicity® model.
We’re Confident in our Strategies
Learn more about what we have to say
2024 holiday publicity deadlines
Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...
3 ways to outperform your competitors with product publicity
Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...
Why you (yes, YOU!) should be getting back-to-school PR
Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students. Reporters and producers are always searching for fresh story angles. They may be very...