Here are two tactics for effective mass marketing: Tell your story where people will pay attention to it, and provide a solution to a problem. This television spot that I arranged for our client, Taiyo, is a shining example of how these tactics should be employed. On Winnipeg CTV’s Morning Live program, a guest expert presented Taiyo Sunfiber as a way for 86,500 viewers to support their digestive health. Do you think you would see an uptick in sales if 86,500 people learned about your product on TV? You bet you would.
This television program was an engaging, trustworthy platform for our client’s message. On the Morning Live segment, a guest expert presented information about Taiyo Sunfiber as part of her wellness advice. Even though many viewers avoid television commercials, they’ll pay attention to what they hear on news programs or talk shows. Especially programs with a witty host and likable guest expert, like this one.
This media coverage also drew viewers’ attention because it provided a solution to a common problem: seasonal health issues. The segment gave viewers advice about how to stock their medicine cabinets for winter. To pave the way for our client’s product, the guest expert reminded viewers about unpleasant digestive issues that can occur due to a lack of fiber. She presented Taiyo Sunfiber as a way to address these issues. You can see that we use the media to educate consumers about the benefits of our clients’ products. And it’s very persuasive.
With decades of experience and tens of thousands of stories under our belts, we know how to deliver convincing mass marketing. We create media-grade stories that captivate audiences’ attention. We show how our clients’ products provide answers to very real concerns, and we could do the same for you.
If you have a product to promote, complete our contact form or call us at 952-697-5269. We arrange media stories in popular television programs, print articles, and online forums that fascinate audiences. Let’s show audiences that your products are the solutions they’ve been seeking.
