This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle.
I spoke with producers at the nationally syndicated Better Show about doing a segment for their 3.6 million viewers on winter weight gain. I’d often wondered why we tend to gain weight over the winter months, and I thought others would like to understand this as well. The producers loved this angle. To give these viewers credible answers, I arranged for a registered dietitian to do the interview. This made the interview easier for the show’s host because the expert understands our bodies’ changing nutritional needs, and has a great on-camera presence. Her interview featured two Media Relations clients.
Publicity teaches consumers about new and/or complex products and the everyday problems they solve. I get some of my best media placements when I unleash my creativity and strong desire to understand more about the world around us.
Would you like to apply a more creative approach to getting media coverage? Give me a call: 612-802-8552.
