Our client’s joint health product was showcased beautifully in this Natural Solutions magazine feature article. We worked closely with the physician/triathlete who wrote this piece, providing her with all of the background information that she needed. This type of media placement comes naturally to us. We have a robust health and natural products division. Everyone on our team is well-versed in this area. Our conversations with the media are on a higher level, because we truly understand what we’re discussing and why it’s relevant to that reporter’s audience.
With each of our clients, we go beyond just learning about their product’s features and benefits. We apply tried-and-true concepts within a bigger marketing framework. For example, we familiarize ourselves with our clients’ market segmentation variables and strategies. We’ll help them develop brand statements if none exist. We may ask them to discuss their marketing orientation. This is all second nature to us.
All of this prepares us to do a superior job when we pick up the phone to talk with reporters.
