Clients often hire our publicists to serve as an extension of their internal marketing team. So when we hit a home run in the media, we’re making our team – and theirs – look good.
That’s what happened this week. We’ve been working hard for weeks with a newspaper editor near Austin, Texas, and wow, what a result!
The half-page feature article was on how our client’s product is helping revolutionize the way doctors and patients look at and treat a common medical problem. Our client was mentioned numerous times throughout the article, as was the client’s website and toll-free number. Large photos of their product (with logo visible) were printed at the top and bottom of the page.
We pitched the story, but everyone hit a home run. Our client’s company and valuable services were verified by great media coverage, and the newspaper got an interesting and informative article for its readers.
