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Social Media Trend, Dakota County Business Tribune article features Media Relations and Checkerboard Strategic Web Development

by | May 13, 2010 | Company News, Placement Examples

Social media gained ground as a tool for marketing and business in 2009, and in 2010 should prove to be no less significant.  Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Companies will try to broadcast a monologue instead of preparing to engage in a dialog.

2010 will reveal more and more businesses, including small businesses, resorting to the aid of social media marketing. According to industry experts, social media will cease being the shiny new object and instead become part of  everyday business.  And that it will no longer be considered a ‘fad’ used by youngsters and movie stars, but a marketing force to be reckoned with.

Media Relations and Checkerboard Strategic Web Development are trail blazers, creating social media plans for clients that initialize dialog.

A recent article in Dakota County Business Tribune featured Jason Kocina, vice president of Checkerboard Strategic Web Development, and Heather Champine, vice president of media production at Media Relations, offering insight into social media trends.

https://www.thisweeklive.com/2010/05/12/local-businesses-join-social-media-trend/#more-23266

The two executives will will be speaking on how to effectively market during a Sales and Marketing Executives International of Minnesota social media panel from 4:30 to 6:30 p.m. May 20 at the Fort Snelling Officers Club in St. Paul. www.SMEIMinnesota.org to register.

 

Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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