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Publicist scores national radio air time on Sirius XM Doctor Radio

by | Jan 10, 2014 | Placement Examples

Two of our health and nutrition clients received national publicity on Sirius XM’s Doctor Radio after Publicist Krista Wignall offered to help produce a segment about healthy Thanksgiving and holiday meals. Focusing on foods that promote heart health, Krista coordinated an interview with nutritionist Dr. Felicia Stoler and Beyond the Heart host Nieca Goldberg, MD, an award-winning cardiologist. The two first discussed sustainable Malaysian palm fruit oil and then soluble Sunfiber.

Both Goldberg, who has been on New York Magazine’s “Best Doctors” list nine times, and Stoler promote preventive eating habits. In securing this interview, Krista demonstrated a clever understanding of audience expectations and how on-air personalities embrace our clients’ value points. The interview gave both clients undeniably amazing exposure, crediting their nutritional value and giving radio listeners important tips for serving heart-healthy holiday meals.

If you want to see where your story can land, give Krista a call: 612-790-0872.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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