Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print news stories have another built-in benefit: the layout (headline size, positioning, use of photos) gives readers subtle clues about a story’s importance.
Our client, Santé Laboratories, has claimed a leadership position in Texas’ fledgling hemp industry. They wanted us to arrange business media coverage to convey their expertise and legitimacy to the Texas business community and the national hemp industry, as well as state and national regulators, and other constituents.
As part of that effort, Media Relations Agency arranged for this business feature article to run in the Wichita Falls Times Record News, which is associated with the USA Today network. This full-length story, which includes content we provided as well as information and quotes gathered by the reporter during an interview, is complete and accurate.
Most fully integrated publicity campaigns should have a traditional print component to complement stories that appear on digital and broadcast media. We’d love to chat with you about the unique benefits of each media channel. Give us a call at 952-697-5269 or use this form to schedule a conversation with us.
