This MomTalk Radio interview I arranged probably prompted many of the 120,000 listeners to take a mental note. The story used some of our signature PR strategies to interest listeners in our client’s product, NovaHue Cardio.
NovaHue Cardio is a standardized tomato extract and phytosterol supplement. To help grab the audience’s attention, I arranged for a knowledgeable guest expert to present our client’s story.
Another strategy at work in this interview is timeliness. I’m always looking for ways to connect our clients’ products with something current. The interview’s theme was how viewers can prepare for spring; the guest expert pointed out that many people will be interested in skin health at this time of year.
The third tactic is simple: Consider what the audience would be interested in hearing. The guest expert explained that listeners could help protect their skin by consuming lycopene. Listeners learned they can find lycopene in tomatoes or a supplement such as NovaHue Cardio.
To be effective promotional tools, media stories need to be engaging. Stories must connect with consumers in ways that really interest them.
With decades of experience, implementing appealing PR strategies comes naturally to us. We want the audience to be clear on how our clients’ products would make their lives better.
Find out what story concepts I can create for your product. Call me at 952-697-5240 or complete our contact form. Let’s use publicity to turn up the volume on your story.
