The Saturday Evening Post has a long tradition of providing thought-provoking articles. I was happy to arrange publicity in this national publication for our client, Sambucol, because I knew a large audience would see it. Indeed, this national magazine article made 352,000 impressions. That’s the beauty of media coverage: It delivers a client’s message to a massive audience on a trusted platform.
In this article, an expert suggested natural ways to combat the flu. The story explained Sambucol’s benefits and told where it could be purchased. It also included research supporting the expert’s suggestions. The article provided answers to a problem many people face. And it delivered these answers in a publication that’s part of American culture.
When you promote your product with media coverage, your message becomes news from an impressive source. It’s engaging advice that reaches tens or even hundreds of thousands of people. It’s useful information consumers may write down and later share with their friends.
We can arrange stories in the media sources consumers go to for news. Whether clients want print, digital or broadcast publicity, we call our media contacts to pursue the placement. We work with journalists to craft meaningful stories. We have the experience to arrange coverage on respected, well-known media platforms.
It’s so rewarding to help clients obtain coverage in publications such as the Saturday Evening Post. I love to think about what this can do for clients’ businesses. Call me and tell me what product you need to promote. We’ll talk about which media outlets may be interested in your story. Contact me at 952-697-5269 or complete our form below.
Working behind the scenes with the media has always been an interest of mine. I used to be a television news producer. Becoming a publicist was a natural transition. Give me a call and let’s put my skills to work for you.
