For our placement in the national women’s fitness magazine Fitness RX, we found a creative way to get the attention of health-conscious women by appealing to their desire to improve both their physical health and outward appearance. Our client’s healthy cooking oil played a key role in a best-selling beauty author’s easy home remedy for stretch marks.
For this fitness magazine article, we ensured that the expert also provided readers with other reasons to use our client’s product, including the fact that it’s sustainably sourced, which is a huge concern for many buyers, as well as its health and nutritional benefits.
We always look for opportunities to position our clients and their products in stories that capitalize on today’s trends, while also reminding them about the value points that make each product a smart buying decision.
