The biggest challenge of pitching stories to the media isn’t touching the largest audience possible. Rather, we strive to reach the largest target audience. For the National Strength and Conditioning Association (NSCA), this happened when we worked with Men’s Health on an article called “10 Ways You’re Holding Yourself Back”. Top fitness mistakes were called out and alternatives posed by NSCA Education Director Carwyn Sharp.
Publicist Sallie Crowl understands the importance of reaching target audiences as directly as possible. She goes straight to the source, suggests appealing story angles and secures yet another fantastic placement.
If you’re curious about reaching your target audience, give Sallie a call: 952-697-5240.
