This newsflash article in Better Nutrition Magazine alerted the publication’s 350,000 readers about results of our client’s groundbreaking health study. I am thrilled with this placement because it gave a clear summary of the research findings plus a product recommendation.
One advantage that our team has over other agencies is our ability to easily translate scientific information into interesting, consumer-friendly media coverage. We can spot the relevance of new research, and make a compelling pitch to the media about why it should be reported. More often than not, we have multiple approaches to the same research story. This ensures that we have an angle that will resonate with our targeted list of editors and producers.
Now more than ever, original research is used to distinguish products from their competition. The challenge is to communicate that research in a way that captures the audiences’ attention. Plus, you’ve got to act fast. Most research is only newsworthy for a short amount of time before it becomes stale. Why take a chance on an agency that will only “try” to get it covered by the media? Talk to us about getting guaranteed results.
