Connections matter. Through my positive relationship with a journalist, I helped coordinate this national media coverage for one of our clients. This article presented important message points about our client’s product to more than two million readers.
This article is a great example of how our extensive, long-term media connections benefit our clients. We specialize in co-producing media placements. This feature article showcases our ability to match our clients’ stories with what the media is seeking. When I learned that this reporter was researching an article on smart nutritional choices, I was prepared to provide her with a highly qualified expert who could describe the benefits of our client’s product, a healthy oil.
We sometimes refer to media coverage as “non-traditional advertising.” When the media-grade stories we develop for our clients’ products run in magazines, online networks, or news programs, the audience will often pay them more attention than they would a paid spot. And, it’s so easy for audiences to avoid many conventional ads. Consumers can flip past magazine ads with scarcely a glance, and skim past Internet ads with a mouse click. But when we help arrange for the media to run a compelling, relevant article such as this one featuring our client’s product, audiences are much more likely to take notice.
