We capitalized on American Heart Month to arrange a lot of media coverage. Our team is very good at using hot topics and trends to garner the right publicity for our clients’ stories. Here is just one example of the stories we worked on for American Heart Month.
Heart health information can be complex. To get consumers to tune into what you’re saying, you need to catch them at the right time. The media’s attention to American Heart Month somehow makes the details seem less overwhelming. When I approached the Health Central Online editors, they agreed with me and loved that our story had a different angle than most heart-health stories circulating on other news outlets. We worked together on an article that featured an industry expert’s advice and our client’s story related to the importance of balancing omega-3 and omega-6 fatty acid blood levels. Because we stay on top of the trends and suggested a story angle at the most appropriate time, 1.75 million readers around the country learned easy and effective ways to monitor and better manage their heart health.
If you’re looking for a publicist who understands how great timing can lead to even greater media exposure for your story, give me a call: 612-790-0872.
