Nearly every major U.S. city has a magazine that caters to its unique lifestyle. In Boston, that magazine is The Pulse. This trendy publication was the perfect place to feature a unique angle for our client’s product. The editors were excited by the idea of publishing an article by a Hollywood beauty expert and author, whose uses budget-friendly items from the kitchen to work his magic, not high-priced jars and bottles from a department store.
We arranged for this expert to write this tips-style article, which features advice that he assures readers will lead to stunning results. He included our client’s product in a couple of his tips. It’s the type of article that women especially will be inclined to bookmark, print or otherwise save and share with their friends.
Trends often start at the local, grass roots level. With social media, an article such as this one has tremendous potential for influencing buying decisions not just in Boston but across the country. But I’m not going to leave that to chance. I’ll be further fueling the desire for our client’s product by working with editors across the country on similar attention-grabbing beauty features.
