Our team pitches stories so successfully because we understand people and their behavior. Producers at Colorado’s Best TV couldn’t resist Communication Specialist Lindsay Helgeson’s pitch about last-minute Christmas present ideas. They ran a segment focused on the perfect fitness gifts for exercise lovers that included Bioenergy Ribose, a natural way to increase sustainable energy.
Even though the station’s audience doesn’t include many Olympic athletes, Lindsay knew that countless people struggle with low energy: parents, students, those working overtime and more. As an added bonus, suggesting simple last-minute gifts took a huge weight off of energy-drained viewers’ shoulders.
If you want a story that gets inside your client’s heads, give Lindsay a call: 952-697-5221.
