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Alternative Medicine magazine’s feature story gives client’s publicity third-party credibility

by | May 28, 2014 | Placement Examples

When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content.

Alternative Medicine magazine’s readers are savvy about natural health alternatives. When I approached the editors about running this client’s story, I had to give them a robust idea. Fortunately, our client’s extensive scientific qualifications and his articulate way of explaining his subject matter were ideal. We submitted a by-lined, two-page feature article that gave our client plenty of room to mention his brand’s value points. By accepting this article for publication, Alternative Medicine editors gave third-party credibility and validation to this information.

Let’s get started. I can help you tell your story to the right audiences in a way that will catch their attention: 612-802-8552

Written by Jennifer Hanson

Written by Jennifer Hanson

Senior Publicist Jennifer Hanson has been with Media Relations Agency since 1997. She plays an integral role in strategic media planning and clients’ campaigns. Jennifer has secured thousands of interviews and placements in radio, television and print. Her creative approach has earned her numerous company awards for excellence, and placements with top media outlets across the country. Jennifer has expertise in working with national broadcast outlets, and has placed her clients in such shows as Oprah, The Today Show, Weekend Today, Fox and Friends and others.

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Written by Jennifer Hanson