Small Business Saturday is fast approaching on November 25th. If you run a local business, you should already be ramping up your online visibility. Making your business more discoverable online could give you a substantial edge in terms of brand recognition and sales....
Have you ever spent time on Amazon trying to distinguish the differences between a dozen products that look similar, and promise to do pretty much the same thing? Marketing your features and benefits is essential, but your unique selling proposition could easily be...
Steve Jobs once said, “If you really look closely, most overnight successes took a long time.” We talk about climbing the ladder of fame because that’s easy to visualize. The right marketing strategy keeps your trajectory focused and onpoint as you move from one rung...
Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google...
Reporters can’t include you in their 2023 holiday gift guides and media stories if they don’t know about you. We should start working immediately on your content and the list of the media you want us to approach. Many sought-after media outlets will finalize their...
You’d be surprised how many clients we’ve gotten over the last 35 years because the agency they were working with went out of business. They come to us with half-done projects and there’s no way to get hold of the agency that was working on it. Often they chose their...
For those of us over a certain age, it can be challenging to remember what marketing was like before the internet. I get a kick out of rereading this chapter from a book I wrote many years ago. I think you will, too. The book’s title was “Media Hypnosis” and I...
If you’re not doing ecommerce, getting more leads is essential for growing your business. When people have an easy time finding and accessing what they need on your website, they’re more likely to want to do business with you. That’s important to you, and it’s...
One advantage Media Relations Agency has always had is that we think in terms of making products famous. When I started our agency over 35 years ago, we did that by getting media that had large audiences to say nice things about our clients' products. At the time,...
Buyers are becoming better educated about healthier products. That means when they search online, you’ve got to be discoverable and you must be memorable. Media Relations Agency has specialized in reaching the Healthy Chooser market for decades. We can help. Be heard...
