With so many marketing variables happening simultaneously — ranging from SEO work and blogs to ads, newsletters and media appearances — how can you be certain what’s working and what’s not? Anyone doing digital marketing should use a marketing dashboard. This...
Ongoing learning is essential for digital marketing. Just when you think you know what’s necessary for your pages to rank higher organically in search results, technology and algorithms change. Media Relations Agency stays ahead of these trends so our clients can see...
Exhibiting at a trade show is a big investment. Media Relations Agency can help you maximize your show participation with a time-tested, pre-show marketing strategy. One of your primary goals should be to set up meetings at your booth during the event. Nothing...
The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly...
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Whether printed or digital, brochures are an excellent way to educate prospects about your products and business. They can also make life much easier for your sales team. Media Relations Agency’s graphic designers and content marketing writers recently updated this...
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Some people learn by reading words. Others are visual learners. One common graphic design mistake I see in marketing is when the design doesn’t clearly tell a product’s story. Media Relations Agency understands the importance of telling a good story if you want your...
Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Short-form videos, those 60 seconds or under, are a popular marketing tool. They get straight to the point with easily digestible snippets of information. They have high ROI. And they can be repurposed on multiple platforms. Done right, short-form videos make great...
