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How to create a strategic PR strategy

How to create a strategic PR strategy

A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency...

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Marketing ideas for the end of the year

2025 will be here before you know it. If you need to spend the rest of your marketing budget so you can get the same or bigger budget next year, or if you need to show more results, keep reading. Our strategic marketing tactics can demonstrate that you’ve been smart...

7 reasons for creating a basic digital marketing program

People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...

Why your digital content strategy must focus on authenticity

Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point.  Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...

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