A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider...
One 2022 holiday shopping trend some experts are predicting is that people will start shopping earlier than ever. Faced with higher costs and tighter budgets, consumers will be doing more comparison shopping. If you wait much longer to start your holiday PR, it may be...
A content marketing strategy is the consistent use of highly engaging, high-value content to establish your expertise, and ensure your product is top of mind when it’s time for consumers to make a purchase decision. A strategy is essential whether your focus is on...
Marketing a business is about getting your product in front of the people most likely to purchase it. It’s about earning their attention and business by telling an interesting story and offering them something of value. Unless you’re trained in strategic marketing,...
We get a lot of young entrepreneurs contacting us who don’t have the five or ten thousand dollars it takes to hire an agency like ours. Thirty five years ago, I started my business out of my laundry room so I know what it feels like to be strapped for cash. For those...
You’ve worked hard and achieved so much in your career. Now it’s time for others to take notice and learn from the leader. It is smart to let people know you are willing to offer your expertise. As word gets out, your good reputation will have a halo effect on your...
Does search engine optimization (SEO) still have value? Some people argue that SEO is a waste of time because Google and other search engines are supposed to find your website naturally. Media Relations Agency’s digital marketing team wholeheartedly disagrees. When...
If you’re a mid-sized business, do you really need publicity advice that is based on what works for a Fortune 500 company? It’s smarter to follow a strategy that will enable you to reach the masses while making the best use of your budget. Our Strategically Aimed...
Inflation will likely cause a lot of people to rethink their holiday spending. Stack the odds in your favor. Media Relations Agency’s publicists are already helping our clients gain valuable fourth-quarter and 2023 first-quarter exposure by arranging for their...
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