You are sacrificing sales if you sell products online and you don’t have an affiliate marketing program. Product profiles and reviews, as well as gift guides, are now affiliates’ domains. Even many earned media channels now welcome (some even insist on) affiliate...
Product marketing is more complicated than ever. If you want your new product to rise on the ladder of fame, you must use a variety of specialized marketing skills. I’m guessing you don’t have unlimited time and budget. Hiring a fully integrated agency, with 35 years...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
We love this marketing goal for 2023: Be so successful with your marketing tactics that your competitors will be scratching their heads, wondering how you did it! Take the lead by capitalizing on what’s trending for 2023 plus successful marketing methods from 2022....
How would you like to reach 1.5 million people with your message? Even better, what if your message was first vetted by a trusted third party? It could have even greater impact and credibility! Positive media stories are extremely valuable assets, especially when your...
At some point, nearly everyone wonders about how to get more awareness, leads and sales for their product. What makes your product better than your competitors’? More importantly, how do you reach the target audience with that information to box out the competitor and...
Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
How much PR did your product earn in 2022? How did that compare with your competitors’ publicity? For a successful marketing strategy in 2023, foundation matters. Earned publicity should be your cornerstone because PR helps you tell your story to the masses. Media...
The wellness industry will be valued at nearly $7 trillion globally by 2025, according to projections by The Global Wellness Institute (GWI). If your product or service targets this lucrative Healthy Chooser® market, leveraging the value of earned media coverage is a...
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
