Product publicity is the “old wooden mousetrap” of marketing—cheap and effective. This being said, it’s discouraging that this promotional channel is as underutilized as it is. But the way most firms sell publicity contributes to why this tried-and-true money maker is often overlooked as a viable marketing effort by many businesses.
As far as I know, we arrange more media coverage than any other firm in the country. This is because the culture at our offices and the way we do business is vastly different than traditional PR firms. I’ve never liked the way publicity is generally sold—by the hour with no guarantee of coverage, so 24 years ago I went out on a limb and decided to shake things up a bit. I founded Media Relations, Inc. on the atypical concept of selling publicity by the story, not by the hour. My trademarked Pay Per Placement® model turned the PR industry on its head; and while most other PR “practitioners” hate us because of it, our clients love us. The philosophy here is that buying publicity should be like buying anything else—when you pay for a car, you get a car. When you pay for a pair of shoes, you get a pair of shoes, and when you buy a news story about your product, you get a news story about your product. Why should buying publicity be unlike buying anything else?
Since we charge by the story instead of by the hour, we assume more risk. We’re held accountable for producing results, so our publicists have no problem tracking down every possible media opportunity for our clients’ products. We have arranged tens of thousands of news stories, but because the media is constantly being bombarded with product pitches, our challenge is always to get our client to the top of the heap. That’s what makes us the best—we make sure our clients aren’t buried in the mountain of daily press releases.
Call Heather Champine at 952-697-5269 to hear about how our publicists can get your product in the news, in front of mass audiences that are actively listening and paying attention. You’ll like our rates, but you’ll like the results even better.
Twenty+ years of selling publicity the way we do has fostered an environment here that is laser-focused on results. No other publicity firm can guarantee that.
