Last week I wrote a note in employment anniversary cards for two of our publicists. One has been with us 14 year and the other for 15. I thanked them for all the work they have done helping clients tell their stories and I wondered if they understood just how significant their work really was. It’s difficult, impossible actually, to wrap my mind around the influence these two publicists have had on shaping our clients’ brands.
I belong to a CEO group called Vistage. At our last meeting one of the members distributed copies of a nice article that ran about his company in a local magazine. He was rightfully proud and was smiling ear to ear.
We arrange so much publicity around here that we lose sight of how important each story is. Last week alone, the stories that ran for our clients had a collective audience size of over 11 million— and we’ve been doing this every week for 25 years.
If you have been racking your brain for the best and least expensive way to tell your company’s and product’s stories in 2013, the answer is publicity. You should call us. You’ll be surprised at all the clever tactics our publicists have for getting reporters and producers to interview you. We are highly creative because we charge per story, which means results are everything to us. Clients like the accountability, and they also like not having to worry about hourly cost creep.
No company is around for 25 years if they don’t produce a good product, and we think ours is the best. And by the way, employees don’t stick around a company they don’t like for 15 years either.
You should at least have a conversation with us and see what we think we can do for you. The best place to start is with Heather Champine who heads up our team of publicists. You can reach her at 952-697-5269.
Publicity makes great content for social media. We have a one-sheet that shows 101 ways to extend the life of each media story that runs. Heather will be happy to provide you with a copy.
