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Urgent! Don’t put a freeze on your holiday sales numbers!

by | Jul 14, 2017 | MarketSmart Newsletters

If you don’t act quickly, your leisurely summer may cost you year-end sales and sales to kick off the new year! Media Relations Agency publicists are helping our clients gain important fourth-quarter and 2018 first quarter exposure by arranging for their products to appear in holiday buying guides, holiday stories and New Year, New You stories.

Being featured in a story or as a “hot new gift item” can really boost a product’s sales. Let’s face it: We all want to give (and receive) gifts that are on-trend and in-demand. And don’t forget those New Year’s resolutions. Consumers are full of optimism and ready to buy new tools and products to stay on track with their fresh goals.

We can help you get your product featured in these trend-setting holiday stories and gift guides

We know just how to get this coveted publicity because we’ve been doing it for decades. The secret is to get your ideas to the reporters and list-makers now, in the summer. Believe it or not, these editors are already making their plans.

The publicist team at Media Relations Agency has been working with these trend setting reporters for ages. That’s why so many companies depend on us to get featured in these sales-boosting stories and guides. We know just who to pitch and when. We have connections at longer lead media outlets print and digital magazines and newspapers throughout the country. We have tons of experience securing these bottom-line-boosting seasonal placements. And we can follow up with radio and TV media coverage.

Here’s how we do it.

We begin by getting the media excited about your product. We present multiple angles and gift ideas. We help the reporters, editors and producers understand why your product is perfect for their audiences. We don’t stop once we get you in a story or guide. We work to create a louder buzz.

Appearing in an early holiday buying guide can really help build media momentum. We leverage early-season media coverage to earn you even more exposure. This may really send your year-end sales through the roof.

But we need time to craft a quality, professional campaign. If you wait until next November to call us, there won’t be much we can do to get your story out there in time for Black Friday.

My best advice: Pick up the phone right now and call Heather Champine at 952-697-5269. She can help you get the ball rolling. Remember, it’s in our mutual best interest to get your product attention during the 2017 holiday buying season.

 

P.S. Don’t delay. Schedule your free consultation today.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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