Our tagline is “The Non-Advertising, Advertising Agency” because our specialty is product publicity—AKA long-form, “reach and teach” advertising. Publicity costs a fraction of normal advertising while also getting past the mute buttons and TiVo commercial skippers, not to mention the dead-behind-the-eyes facial expressions that commercials tend to induce.
For over 20 years I’ve seen how publicity truly reaches the masses, literally teaching potential customers why and how to buy your product through TV news interviews, radio shows and print articles. Our problem/solution approach to publicity positions your product as the solution to the consumers’ problem, presented in a way that the audience doesn’t perceive as being sold to! They see it as simply engaging with the news stories they’ve come to trust. If you think this sounds like an effective way to sell your product, you’re in good company. Many of our customers have been buying our services regularly for over a decade.
There is no better way to make sure your sales message is being received than delivering it at a time when people are actively listening. That’s the power of publicity. Call us at 712-798-7200 to talk about how publicity can stretch your marketing budget and get you some real results.
