Last week I was telling a group of a dozen or so CEOs that my company sells publicity by the story rather than by the hour. They loved the thought of buying public relations by the story and thought it was a novel idea.
Many traditional PR firms have a fancy opinion of themselves and take on self-anointed titles such as counselor and practitioner. The Texas saying for people like that is “all hat and no cattle”. Not us. Right now I have about 40 employees, and our publicists make so many calls to reporters and producers it would make your head spin. Arranging placements is hard work, but since we’re paid by the story we’re not afraid to roll up our sleeves and dial away. A former PRSA president once thought he was trashing my company when he wrote that we sit four to a desk and wear telephone headsets. Probably to his disappointment, I took that as a compliment!
Maybe it’s my blue-collar upbringing, but I see PR as a product and I want to sell a lot of product. The media needs new stories every single day—thousands and thousands of them, and that’s my inventory! Sometimes I feel like the luckiest guy on the planet: Imagine having an inventory that doesn’t cost you a penny and is replenished every day. Can life get any better? And I want to sell as much of that inventory as possible, because at the end of the day that opportunity is lost forever. I make money by selling every media story I can, and that’s where you come in: to reap the benefits!
If you want to start buying publicity the right way, by the story and not by the hour, call us. Hold us accountable for results. That’s the way we do business around here.
