null

Why your next marketing campaign may fall flat. Take this quiz!

by | Oct 20, 2017 | MarketSmart Newsletters

Some of your favorite marketing campaigns may not sell a single product. Consider this: How often do you see ads that are funny and creative, but you have no idea what product they are selling? The ads don’t meet the advertiser’s basic needs and don’t get their points across. They don’t reach the target audience, the message isn’t clear, and they don’t tell the consumer why they should buy the product. But wow, they sure are neat to look at.

Most marketers jump right to the cool, fun stuff without having an underlying foundation of marketing basics.

You absolutely need creativity, but not before the fundamentals. Knowing the basics, beginning with marketing terms, creates the foundation and framework for the creativity. Media Relations Agency understands the basics and practices them daily in a way that other agencies don’t. We use them to create a universal language that all of our employees understand, so they can actually communicate with each other. They are the starting point for all of our strategy. If you start off with cool as your foundation, you can miss the mark.

Many people who work in marketing the graphic designers, writers, advertising experts, digital technicians, even the marketing managers don’t know basic marketing terms. Ask them to define the word “brand”. They probably can’t do it. How about product life cycle? Or innovation adopter curve? If you don’t understand basic marketing concepts, are you really a professional marketer?

Try this quick quiz and see how well you know your marketing terms:

1. List the the categories of the innovation adopter curve:

1____________ 2____________ 3____________ 4____________ 5____________

2. Define a unique selling proposition. ______________________________________

3. What are the five promotional mix channels?

1____________ 2____________ 3____________ 4____________ 5____________

4. If you have a display of energy drinks with a minibike perched on top, what promotional strategy is being used?    

a. Market segmentation  b. The push strategy  c. The power strategy  d. Immediate purchase

5. Name four market segmentation strategies.

1____________ 2____________ 3____________ 4____________

 

 

 

 

Quiz Answers:

  1. Innovators, Early adopters, Early majority, Late majority, Laggards
  2. A claim your product can make that none of your competitors can.
  3. Media coverage, website, social media, advertising, personal selling
  4. Push marketing strategy
  5. Undifferentiated, Concentrated, Multi-segmented, Micro-segmented
Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Pet PR for the exploding pet health market

Wellness seekers, the driving force in the booming nutraceutical industry, are prioritizing their pets’ health just as much as their own. Pet parents are eager to offer their fur babies the same level of care and attention, demanding high-quality, effective health and...

Why just fix your website? We unleash its full potential!

Is your website truly working as hard as it could to boost your business? When your site isn’t performing at its peak, it can do more harm than good. That’s why Media Relations Agency recommends doing more than fixing your website’s issues. We offer a free,...

Is AI a threat or opportunity in content marketing?

As AI-powered content generation tools become more advanced, what role will they play in the future of content marketing writing? Media Relations Agency has embraced the smart use of AI tools pretty much from their inception. These tools empower us to work more...

Categories

Pin It on Pinterest