Is your marketing campaign keeping up with the trends? Think about it: are you getting your information from the same sources as you did a couple of years ago?
Today’s consumers are learning about new products and services from podcasts, Web sites and You Tube, in addition to the traditional radio, TV and print media.
Kocina Branding & Marketing Companies is on top of these trends. We have the expertise to help our clients use emerging technology to reach their audiences at a time when they are most interested in listening. Today that may include custom magazines and custom videos that can be embedded into their Web sites.
We also conduct marketing workshops to help our clients map their marketing strategies so that they can develop a cohesive campaign that focuses on communicating the right messages to the ideal market segments using the correct promotional channels. We are helping our clients build a sales strategy that makes sense from their Web sites to their market research.
If this idea intrigues you, give us a call.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”