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If you could just a push a button, how much publicity would your prowduct get …

by | Aug 13, 2012 | MarketSmart Newsletters

If you could just push a button, how many media stories would be running about your product? One a month? One a week? One a day? Whatever your answer is, you are probably not getting anywhere near that much coverage.

And what impact would more media stories have on your business? Would they make your sales staff happy? Would they support retail sales? Would they drive traffic to your website?

Using the media to help tell your company and product story is surprisingly inexpensive. We arrange tens of thousands of media stories and we charge per story that’s told. No paying hourly, crossing your fingers, and hoping for coverage when you work with us. Our customers love our Pay Per Interview Publicity® business model and you will too.

Today, like every day, our publicists are on the phone talking to reporters and producers nationally. What you can be sure they won’t be doing is persuading their contacts to tell your story. You can change that with one phone call. Heather Champine is our VP of Media Production. She can have her team pitching your story surprisingly fast. Every company should have at least two media stories running per month. How many have you gotten so far this year? Yup, it’s time to call Heather: 952-697-5269.

 

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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