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Get your product in the news

by | Apr 25, 2011 | MarketSmart Newsletters

If you are having a hard time turning social media marketing into sales, you’re not alone. As you invest to figure it out, make sure you aren’t losing sight of the old-school promotional channels on which your company was likely built. Unlike social media, you know how they work.

Publicity about your product in newspapers, magazines, and on TV and radio is still a marketing powerhouse. As a matter of fact, not much will outsell a nice story about your product in the news. Most established brands credit media coverage for their early success.

If you would like reporters and producers to do more media stories about your company or a specific product, you should call us. We have been arranging product news coverage for more than twenty years and we are experts at it. Unlike most PR firms we charge per story, not by the hour. Hundreds and hundreds of companies have used us to get their products in the news. For some, we’ve persuaded thousands of reporters and producers to do stories. Each year their clipping book is three or four inches thick. If you have the resources, you can dominate the publicity promotional channel.

Whether you need a few well-placed stories or you want to saturate the country, we are the ones who can get it done.

Call us at 952-697-5269 and get an estimate on getting the publicity you want. Many of our clients have been with us for several years, some for decades. Clients wouldn’t continue to buy for years if publicity didn’t make them more than it cost. We are like a machine: they put a dollar in and two come out.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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